Access The Price Is Wrong — our two-year investigation into the gun industry's widespread economic monitoring and discipline around prices, but not public safety.
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In July 2026, Guns Down America examined the potential of resale price maintenance practices among major gun manufacturers, pointing to a possible price fixing scheme.
READ ONThe Price is Wrong is our original analysis of gun industry economic data, court records, earnings call transcripts, and publicly available retailer agreements. The culmination is that the gun industry uses a practice that resembles resale price maintenance (RPM) to enforce a price floor for guns in America. This is also known as price fixing. Retailers used their market power to strong arm manufacturers into artificially inflating gun prices. This business practice exploits consumers, reduces market competition that could lead to safety innovations, and disproves the gun industry’s public claims that it has no ability to track supply chains to curb crime guns.
In addition to our original report, The Price is Wrong homepage serves as a resource hub, featuring case files, affidavits, and more.
