Innovating toward a safer future.

OUR WORK
We take a different approach to gun violence prevention, identifying novel solutions to gun violence that engage people and power systems beyond politics and policy.

People Over Profits

We dig deep to find all the ways the gun industry exploits our lives for profit, and we change minds by engaging and empowering communities to reject guns.
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Walmart Must Act

Our movement of conscious consumers forced Walmart to ban open carry in stores and end handgun and handgun ammo sales.
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Office of Gun Violence Prevention

Our community advanced federal action on the issue by establishing the White House Office of Gun Violence Prevention.
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The Bill Is Due

Gun violence costs taxpayers over $500 billion annually. We are advocating for taxes on the gun industry for this cost to fund violence intervention, victims services, veterans support, and more.
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Past Campaigns

Check out our campaigns and sign up for our newsletter below if you'd like to keep up to date on our future campaigns.

Tell FedEx: Stop Supporting the NRA

We organized almost half a million consumers to demand FedEx stop offering special benefits to NRA members.
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Subway Must Act

White, wheat, or a rocket launcher? We demanded Subway ban open carry of any kind in their stores to keep their employees, customers, and the communities they serve safe.
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White House Office of Gun Violence Prevention

Guns Down America and our coalition called on the Biden Administration to take bold executive action and create a national Office of Gun Violence Prevention.
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Gun Survivor Reviews

In 2021, over 45,000 people died because of gun violence and the numbers keep on rising. It's time to raise online content standards and stop gun violence.
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Walmart Must Act

Walmart is the largest employer in America and the largest retailer of guns in the world. Their stores are also frequently the site of gun violence. We made them do something about it.
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Ending the Credit Card to Gun Crime Pipeline

The gun business has been cleverly exempt from standard banking oversight. We sought out to end the exception.
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