Small Arms Data (SAD) Observatory — Market, Pricing, and Manufacturing Dashboard

Guns Down America has compiled a selection of data from our Small Arms Data (SAD) Observatory to publish for public use.

The Bureau of Alcohol, Tobacco, Firearms and Explosives publishes an annual analysis of commercial gun sales. This treasure trove of data on how the gun industry sustains itself has been locked away in difficult-to-access reports — until now. Use Guns Down America’s dashboard to explore how the industry’s pricing policies have affected market concentration, revenue, and competition over time.

Our firearm pricing dashboard includes:

• Market share concentration data to see how the Herfindahl-Hirschman Index has evolved over time
• Sales value data separated by handguns & other firearms
• Price index data showing how gun prices have evolved over time
• A customizable manufacturer comparison tool showing unit production & market share across various gun makers

This and related data organized by Guns Down provides previously missing insights into firearms market dynamics. In sharing and studying these dynamics, we hope to discover more strategies for corporate accountability and gun death & injury reduction. We've used such data to inform analyses like The Price Is Wrong, which exposes corporate practices in the gun industry that resemble price fixing. Addressing such a practice can help consumers and communities. Read more here.

Academics and researchers should feel empowered to reference and cite the data, and reach out to Guns Down for more information about other available data and partnerships. We can be reached at info [@] gunsdownamerica.org.