Consumer Insights & Gun Industry Demand Forecast: Edition #1

Recent coverage of the firearms industry points to increased interest in gun ownership among LGBTQ and liberal consumers. This report contextualizes anecdotal evidence of increased demand among marginalized communities and in response to heightened political rhetoric within the broader trend of the gun industry's declining domestic market.

Guns Down America’s quarterly demand report provides an understanding of who gun consumers are and whether they represent a growing demand for the product.

Inside this report:

• An overview of four audiences at various stages of the gun purchase funnel—from “Never Gunners” to “Gun Enthusiasts”
• Insights from these audiences to understand who they are, what their motivations to purchase may be, and their views on gun safety policies
• A forecast of demand for guns to understand whether the industry is growing, stagnating, or declining