Access The Price Is Wrong — our two-year investigation into the gun industry's widespread economic monitoring and discipline around prices, but not public safety.
Guns Down America built a comprehensive dashboard using data from our Small Arms Data (SAD) Observatory and insights from Resonate Elements to understand the demand drivers behind gun ownership. The dashboard follows four audiences: owners and non-owners who plan or do not plan to purchase in the next 12 months. The dashboard will be updated monthly, we will report findings quarterly, and we will update the demand forecast bi-annually. You can find the latest quarterly insights report here.
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